3/30/2024 0 Comments Retro phillies fontWhen design moves towards this level of simplicity, designers counter it. However, this year, the pendulum is starting to swing in the other direction. Unfortunately, when it becomes too sterile, it also strips these brands of their personalities. Part of what’s going on here is the idea of clarifying the message and conveying transparency. Google flipped from a serif font to a sans serif, and other major brands like Verizon, Calvin Klein, and Century 21 did the same. But over the last three years in particular, from a typography standpoint, we’ve seen a transition toward very austere sans serif logos. For instance, it’s not uncommon to see an evolution from a flat logo to something dimensional or vice versa. ![]() Any time we look at trends, we tend to see a pendulum swinging.
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